Browse Books in Advertising & Promotion
Great Clients
Why Their Advertising Is Better Than Yours
Rethink ou comment repenser l'industrie de la creativite
Rethink the Business of Creativity
How to radically reduce chaos and unleash the creative power of your business.
Brand New Name
A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
Marketing Spark
How Entrepreneurs Can Ignite Their Marketing and Embrace the Power of Brand Storytelling
Let's Get Frank
Canada's Mad Man of Advertising
This I Know
Marketing Lessons from Under the Influence
Pow! Right Between the Eyes
Profiting from the Power of Surprise
Spin
How Politics Has the Power to Turn Marketing on Its Head
I Can Get It for You Retail
Down and Dirty Tales from a Canadian Ad Man
Lies Salon Owners Believe
And the Truth That Sets them Free
The Age of Persuasion
How Marketing Ate Our Culture
Brand New World
How Paupers, Pirates, and Oligarchs are Reshaping Business
No Logo
Vulcans, Earthlings and Marketing ROI
Getting Finance, Marketing and Advertising onto the Same Planet
Endless Propaganda
The Advertising of Public Goods